While organic Facebook reach is declining, as a marketer, you still need to be actively engaged on the platform.
Heidi Cohen Interviews Josh Steimle
The CMOs I interviewed in my book “get” their customers in a visceral way that allows them to create marketing campaigns that could never come from a focus group, market research, or data. Not that those tools aren’t valuable, but empathy trumps all.
2018 B2C Content Marketing Trends reveal that business use of content continues to evolve.
Research by Content Marketing Institute and MarketingProfs shows that B2C marketers are paying attention and improving their processes to achieve measurable objectives. (BTW—Here’s our analysis of 2018 B2B Content Marketing Trends.) Continue reading
The small act of saying “thank you” shows prospects, customers and others you really care about them, not just their money.
Ann Handley expressed it best, “The best marketing doesn’t feel like marketing.”
Heidi Cohen Interviews John Hall
Q: What’s your best piece of advice for readers looking to improve their marketing?
Focus on how you are building trust with audiences and engaging them. Marketing is evolving, and you have to focus on building a real relationship with your customer.
Do everything you can to remove trust barriers. From investing in your own brand to being a trusted resource for content, you have to earn a buyer’s trust.
Chances are you have one or more devices within arm’s reach.
Don’t worry you’re not alone!
71% of Americans sleep with or next to their smartphone according to Bank America research.
We live a 4+ screen world. We’ve got smartphones, tablets, computers, televisions and e-readers. Continue reading
Are you freaking out trying to fill your content marketing needs with limited resources?
Have you considered supplementing your brand spanking new content creation with content curation?
Many content marketers can be short-sighted about content curation. Only focused on reducing content costs, they confuse unbranded content aggregation with editorially curated content. Continue reading