Best Business Books: 50+ Marketing Experts Will Make You Smarter

Best Business Books Recommended by Marketing ExpertsWant to improve your marketing?

Of course, you do.

Beyond learning about the latest marketing trends, the best thing that you can do is to improve your understanding of business more broadly.

The best way to accomplish this is to read the top business books.

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Audience Attention: How To Hook And Retain Reader Focus

Audience Attention SpanDo you really believe that a goldfish has a longer attention span than you do?

If so, then why can you buy a cheap replacement in a plastic bag full of water after you flush the dead one down the toilet?

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5 Content Distribution #Fails That Will Make You A Loser

content distribution failNo one sets out to have a content distribution fail.

Who would?

Even the word loser is enough to evoke painful memories that may date back to childhood.

But face the stark reality that content distribution makes or breaks your content marketing success. Continue reading

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How To Choose The Best Social Media Distribution Channels

best social media distribution channelsWorried that your social media distribution won’t achieve your content marketing goals?

Yes–BuzzSumo’s 2018 research found that, on average, articles attract a measly 4 social media shares, down 50% from in 2015.

But don’t lose sleep over selecting the best social media distribution channels because we’ve got you covered! Continue reading

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Top Marketing Books: Experts Recommend the Best!

Top Marketing Books“What are the top marketing books I should read?” is a question I’m often asked.

While I have my favorite marketing books, new and old, I asked top marketers what they recommend. Here are their replies.

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3 Killer Amazon Advantages: How To Improve Your Marketing Now

Killer Amazon AdvantagesAmazon established Prime Day as a global retail event that attracts not only shopper attention but also competitive retailer participation with competitive offers.

While Prime Day gives other retailers a jump on their 3Q2018 sales and the back-to-school season, they lack Amazon’s Prime subscription fees and built-in one step purchasing. Continue reading

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How To Improve Content Amplification On The Cheap: Network

Improve content amplification by networkingContent amplification is an on-going process to attract awareness and interest in your content.

To improve content amplification, focus on the first 3 days post-publication.

The results of these 3 days set the course for longer-term content distribution reach. Continue reading

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Social Media Strategy – Book Interview

Heidi Cohen Interviews Keith Quesenberry

New book: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution

Q: What’s your best piece of advice for marketers?

A: The biggest mistake I see is starting with social media objectives. In social media strategy you must always start with broader business objectives. Many brands entered social media without a clear strategy. It was added to existing plans as another outlet to deliver the marketing message. Often brands simply take their existing social channels and set goals for raising their numbers of likes, comments, and shares.

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