Dad’s Social Media Lessons That Will Improve Your Results

Dad's Social Media LessonsBefore sharing my dad’s social media lessons, I have to come clean.

My father never had a social media account.

Unless you count email, but there’s still a hitch because my parents shared an email address.

However, don’t let this minor fact stop you from learning from my dad. Continue reading

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Attention Pays – Book Interview

Heidi Cohen Interviews Neen James

New book: Attention Pays: How to Drive Profitability, Productivity, and Accountability

Q: What’s your best piece of advice for marketers?

A: Pay attention to the needs of your audience and customize your message specifically in a way that will grab (and keep) their attention.

Marketing is about getting people’s attention, for marketers to be highly successful they need to know how to KEEP their audiences attention and understand many of their audiences are highly distracted, this makes it even more important to keep their attention and design programs that will do that.

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Visual Content Challenges: Missing Out On Marketing Success?

visual content challengesVisuals are content marketing sugar.

Marketers call visuals eye-candy for a reason!

You add sugar to your coffee makes it taste better—right?

Similarly adding images and/or video to each piece of content will sweeten it for your audience. Continue reading

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The Creative Curve – Book Interview

Heidi Cohen Interviews Allen Gannett

New book: The Creative Curve: How To Develop The Right Idea At The Right Time

Q: What’s your best piece of advice for readers looking to improve their marketing?

A: Thanks for taking the time to chat with me Heidi! I’m a big fan of everything you’ve done with the Actionable Marketing Guide.

So, here’s my best piece of advice for marketers: Good marketing is good storytelling. And if you want to be a good storyteller, you’ll need to get good at listening to your audience.

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2018 Social Media Use Has Changed: What You Need To Do [Research]

2018 Social Media Use Is your business’s approach to social media still focused on driving attention, traffic and leads?

How’s that working for you?

While marketers continue spending budget and time on social media content and promotions, their activities aren’t aligned with how people use social networks. Continue reading

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100+ Must Have List of Free Summer Content Titles: No Inspiration Required

Free Summer Content Ideas-Larry Aronson PhotoAre sunshine and high temperatures zapping the writing inspiration you need to compose your next blog post or piece of content?

Does summer content creation or blogging take you back to your fourth grade homework assignment, “What I did For My Summer Vacation?”  Continue reading

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Original Research Content: How To Convince Your Boss To Create Marketing Gold

Original Research ContentQuality original research content delivers the ever-elusive pot of marketing gold.

Because done well original research is information your audience actively seeks. This is important for B2B buyers.

16% of CXOs spend 4+ hours per week engaging with thought leadership content.  (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017))   Continue reading

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Activate Your Agile Career – Book Interview

Heidi Cohen Interviews Marti Konstant

New book: activate your agile career: How Responding to Change Will Inspire Your Life’s Work  

activate your agile careerQ: What’s your best piece of advice for readers looking to improve their marketing?

A: My book is in the career development space, but I referenced my years as technology marketing executive to apply my researched concepts to careers, particularly marketing careers. Several of the people highlighted in the book’s case studies are marketers.

Lean marketing

Advice: Create dynamic case studies, including creative brief, swipe files, plan, goals, and detailed list of specs and requirements of your marketing projects, campaigns, and programs.

Why? So you can experiment, make mid-course adjustments, and learn from your successes and failures via team debrief.

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