One Trick Pony Content: 3 Blogs Succeed Without Being Boring
One trick pony content follows a consistent, rigid structure.
At its core, each article is the same.
No surprise—It uses an established template.
One trick pony content provides comfort in knowing exactly what you’re getting. Continue reading
Inside Scoop On Influencer Relations Marketing
Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you?
50% of marketers surveyed by Altimeter, Top Rank Marketing and Traackr report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Continue reading
5 Reasons To Put Your Blog At The Center Of Your Marketing
Now more than ever your business needs to tap into the blogging renaissance.
Blogs are no longer shiny new objects of marketing adoration.
Blogs date back to the late 1990s. They grew out of ideas documented in The Cluetrain Manifesto. Continue reading
How To Talk To Your 3 Core Content Marketing Audiences
As a content creator you must know your audience as well as you know your best friend.
If you don’t, how can you create content that talks to your readers’ key wants and needs?
If you don’t, how can your articles and blog posts make your readers including your mother care enough to read them?
If you don’t, how will your content stand out from all the other information on your topic available with a single Google search? Continue reading
Improve Content Readability And Sex Appeal With Typography
Content typography dresses your information for success.
Skip the ho-hum grey suit content presentation.
Even your quality, must-have information will disappear into the Wall Street crowd dressed like that. Continue reading
How To Have More Blog Posts Than You Can Write
HELP—I must write an article today but I can’t generate new blog post ideas.
If so, you’re not alone.
Top bloggers make it look easy. They churn out post after blog post. Continue reading
Tags: Ann Shayne, Ashley Zeckman, Bruce Clay, Content Marketing Institute, David Ogilvy, Derek Halpern, Into the gloss, Jay Acunzo, Lee Odden, Marcus Sheridan, Movoto, Orbit Media, Priceonomics, Spin Sucks
5 Ways To Improve Your Blog Authority Without FOMO
When I say influencer co-created content what pops into your head?
- Influencer marketing?
Heidi Cohen Interviews Marcus Sheridan
New book: They Ask, You Answer – A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
Q: What’s your best piece of advice for readers looking to improve their marketing?
The most critical element of being “great” at marketing today is the obsession of knowing exactly what your customers and prospects are thinking, feeling, asking, doubting, and fearing when it comes to buying your products and services.
Simply put, most marketing departments aren’t perfectly in-tune to these elements of the buyer and the biggest reason is because they aren’t aligned with the sales team, they aren’t aware of customer issues/concerns as the sales team is, and they aren’t subject matter experts like most sales teams are.
If marketing teams aren’t keenly aware of everyday sales issues, they will very much likely fail to be great in 2017 and beyond.